Pet Behaviour

Pet Food Marketing and Alternative Diets

By Pet Behaviour, Pet Health

How Marketing and human nature shape our pet food choices

The change in mindset from pet ownership to parenting has not only shifted our attitudes about our furry family members over time, but has also been crucial in defining pet food industry trends.

Premiumization and humanization trends – also known as anthropomorphism – in pet parenting are two key drivers in the explosion of options in the pet food market. For this reason, the pet food market is heavy influenced by human nutrition. In turn, these two rising trends are boosting demand for alternative, organic, premium and custom-made pet food products.

But are the alternatives better?

Our knowledgeable Cabbagetown clients are proactive about health and exercise, not only for themselves, but for their pets, too. There is a small segment of pet parents that see a disparity between nutritional recommendations for humans to eat fresh, wholesome, organic, GMO-free, unprocessed foods and the unattractive, foul-smelling wet or dry food that they’re feeding their pets. Emotionally invested pet parents sometimes find the difference difficult to rationalize.

def. Anthropomorphism: the attribution of human characteristics or behaviour to a god, animal, or object.

Combine this emotionally-driven desire with the incessant bombardment of information from the mainstream media, social media and advice from friends and you could easily fall into diet analysis paralysis. As with human diet trends, misinformation can turn into popular belief with alarming ease.

How does a pet parent navigate the options?

Choosing the correct diet for your pet includes the following factors:

  • Age and Size: Nutritional needs are different between puppies and adults dogs; large breeds vs. small breeds
  • Pet Parent Lifestyle: How much time is available to spend for shopping and food preparation?
  • Food Allergies: Some pets are allergic to specific proteins or ingredients.
  • Activity Level: Service dogs have different caloric needs than house pets.
  • Palate Pleasing: Pet food has to taste and smell good – not to you, but your pet.

Marketing and Well-meaning Pet Parents

There are some genuinely valid reasons for pet parents to be skeptical of Big Pet Food. Like human food, the pet food industry has had issues with recalls, contaminations, ingredient substitutions and misleading packaging. It’s not hard to blame pet parents when they look at alternative diet regimens outside the mainstream when these issues get amplified.

Because regulations are thinly enforced, pet food budgets are heavily allocated towards advertising and marketing, in lieu of research. The proliferation of choice floods the marketplace making it difficult for pet parents – and veterinarians alike – to sort through the massive quantity of ‘noise’ in search of an optimal diet for their pets. Our veterinarians are trained to help cut through the noise.

In addition to the noise, long-term peer-reviewed studies on pet nutrition are difficult to come by. There isn’t a ton of evidence-based, clinical studies that to show that commercial pet food offers the best nutrition. Conversely, there is an even larger data gap lending support to non-traditional diets, such as raw food diets. Marketplace confusion reigns.

Unfortunately, economics don’t support investment in large-scale research for pet nutrition when the return on investment is driven by marketing budgets. There has been plenty of research for production animals because these studies are directly connected to human food supply.

There are outliers in this regard. Prescription diet companies – like Hill’s, Purina and Royal Canin – strive to understand how to maximize companion pet nutrition and thus spend significant sums on R&D to determine the best outcomes for pets, whether they’re healthy or have chronic conditions.

Regardless, large-scale, peer-reviewed pet nutrition studies remain elusive across the board. There simply aren’t enough widely-accepted industry studies on how commercial diets impact the long-term health of our furry family members. Until more research materializes, we will continue to rely on the expertise of those who have made concerted efforts to research and test – our trusted prescription diet providers.

Alternative Diets for Pets

We will touch on three types of alternative diets for pets. This is by no means a complete examination of the options available, but these tend to be the most dominant alternatives to off-the-shelf, commercial options. This list is NOT something we advocate, but we also respect the deep beliefs that some pet parents adhere to – this dietary decision is a very personal choice to be made ONLY by the pet parent.


What are the benefits of raw food diets for pets?

Advocates of raw food diets offer two seemingly compelling arguments: a health-based claim that their pets have more energy, glossier coats, better dental health, healthier skin and smaller poops. The evidence backing these observations is anecdotal, at best. To date, no published peer-reviewed studies exist to support claims made by raw diet advocates.

They also contend that the diet more closely resembles the diet that their pets’ wild, pre-domesticated ancestors consumed. Probably true, but humans overall health and life expectancy would be considerably compromised if we consumed the same diet as our hunter-gatherer ancestors. This belief does not account for biological, evolutionary and dietary changes that have complemented domestication over the millennia. Today’s pets show little behavioural resemblance to the dogs and cats we currently share our lives with.

Q:  What is a raw food diet?

A:  As the name implies, it is food that is not cooked prior to feeding your pet – usually a dog. A raw food diet usually includes some (or all) of the following:

  • muscle meat from other animals
  • whole or ground bones
  • organ meats, such as liver and kidney
  • raw eggs, vegetables or fruit
  • dairy products, such as unpasteurized yogurt or milk

Q: What are the risks of a raw food diet?

There are two primary risks. First, is the risk of nutritional imbalances – this applies to both home-prepared and commercial raw food diets. Secondly, is the risk associated with bacterial or parasitic contamination. Food poisoning – specifically salmonella – is a concern for humans in the household. Proper handling of raw foods is crucial for reducing the risk, but safety cannot be guaranteed.

Q:  What is American Veterinary Medical Associations (AVMA) – the big brother to our own Canadian version CVMA – policy on raw diets? Does this apply to ALL raw food fed to pets or just a certain type?

A:  The AVMA does not outright discourage this diet; it only addresses processes required to eliminate pathogens in raw or undercooked animal-source protein, including meat or products from chickens, turkeys, cows, pigs, sheep, fish, deer, buffalo, or any other animal source. It also includes raw, unpasteurized eggs and milk.

Q:  When preparing raw food, what safeguards are needed to protect against bacteria and parasitic contamination?

A:  Safe food handling practices for raw animal products:

  • Practice good food hygiene and sanitation.
  • Consider cooking the raw food before feeding it to your pet, if eschewing commercial foods is your goal
  • Select products that have been treated to remove pathogens when purchasing commercial raw diets
  • A damaged raw food product container should not be purchased
  • Keep food frozen until ready to use; refrigerate or pitch leftovers.
  • Avoid any cross-contamination by keeping the raw meat meant for your pet separated from meat intended for your family,
  • Do not handle raw meat intended for your pet in the same area(s) or use the same utensils or equipment used for preparing food for your family.
  • Never allow cooked food to come into contact with raw meat, unless they are then cooked at temperatures to kill bacteria.
  • Wash vegetables and fruit prior to feeding.
  • Wash your hands thoroughly after handling raw food.
  • Clean pet dishes, surfaces, cutting boards and utensils on the reg
  • Thoroughly control insects and pests that may be drawn to raw meat as they can spread contamination.

Intuitively, it makes sense that an organic diet made with natural ingredients, such as beef, chicken, lamb, peas, spinach, carrots and blueberries would achieve the best possible outcome for your pets’ overall well being – just like it would for us.

def. Projection: the attribution of one’s own ideas, feelings, or attitudes to other people or to objects

As a result, some pet parents have the view that a home-cooked, organic diet is safer, more natural and healthier than a commercially available diet. They’re not necessarily wrong – it just pre-supposes that a well-balanced, organic diet for humans is comparable and beneficial within another species. Again, this view is led by the factors mentioned earlier: anthropomorphism and projection, as well as overabundance of marketing messages. It’s certainly possible this diet is ideal – there just isn’t enough peer-reviewed science to offer substantial proof.

Perhaps the biggest drawback to this diet alternative is that purchasing, preparation and cooking for your pet is very demanding on your time and finances. If you are fortunate enough to undertake such a formidable task, then you’re one of the lucky ones. Organic recipes for pets proliferate online to keep the options fresh. Alternatively, you can take the time element away and subscribe to a fresh, pet food service delivered right to your door.

Sounds like a great solution, right?

Before you dive in, it might be informative to review some of the drawbacks.

  • Most homemade or subscription diets do not undergo the scrutiny and rigorous testing applied to prescription diets. Nor do they address the unique nutritional requirements needed for your specific – sometimes chronic or hereditary – pets’ circumstances.
  • Pets may have their own philosophical view. In Western society, we expect variety in our food choices. Pets don’t hold the same attitude. Most are perfectly comfortable eating the same food day after day – as long as it meets their nutritional requirements, feeding times are consistent and it tastes good.
  • There’s a limited quantity of organic meat and produce available for subscription plans, never mind the expense at the your local Loblaws or Whole Foods these days. High quality, organic ingredients are difficult to procure for pet food makers because of high demand for organic products in the human market. Unfortunately, what’s allocated for the pet food market is generally lower quality.

Commercial dog food brands started making grain-free options because pet parents demanded it. 


The shift away from grains can be traced back to a recall of tainted Chinese kibble in 2007, as documented by the New York Times. It was found that wheat gluten from a single pet food supplier of kibble was contaminated with melamine. This was bad – it’s a compound purported to negatively affect kidney function.

That article was enough to create worries about wheat – and more generally, grains – to veer away from science into myth. Through a mix of self-proclaimed pet nutrition experts and well-meaning social media users whose failure to do the research presented their opinion as factual and scientific.

This myth about dogs and grains spread in much the same way that trends that fuel such things as juice cleanses or paleo diets have spread virally for humans – via the internet.

To provide an idea of the viral spread of misinformation, less than one percent of North Americans have celiac disease – a damaging autoimmune response to gluten. In 2012, as much as 30 percent of the United States population was reducing their gluten intake, despite the lack of scientific evidence that gluten is harmful in most people. A large number of those people applied the same logic to their pets. By the end of 2017, grain-free diets account for 44% of the pet food market.

In the few years since the explosion of grain-free diets, reports began to surface about a rare heart condition in dogs called Dilated Cardiomyopathy (DCM). This went beyond breeds that have a genetic predisposition to DCM. Research at the Food and Drug Administration (FDA) is still ongoing, but the common link to this condition appears to be a diet heavy in peas, lentils, chickpeas and potatoes – carbohydrates intended to replace grains.

If a client truly embraces a belief about a certain type of diet, it’s difficult to shake them out of their faith with factual arguments. Whether or not their devotion is grounded in nutritional science, they are nonetheless devoted.

The psychology behind their beliefs is easy to understand – pet parents are passionate about their beloved pets. The challenge in veterinary medicine is trying to dispel these hardened beliefs or misinformation, especially when a (new) pet owner is emotionally invested.

We respect our client’s choices, but also feel it’s important to take a holistic view of your pets’ well-being, minus the outside marketing noise.

We’re here to be your trusted nutritional advisor.

Our veterinarians are independent thinkers and recommend products they feel will best serve their patients’ and clients’ needs. We encourage all of our clients to have an open, honest discussion with our veterinarians about your pet’s nutritional needs to find the optimal diet for your pet.

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Dogs vs. Canadian Winters

By Pet Behaviour, Pet Health

Cold Weather Dog Safety

Keeping Your Four-legged Family Members Safe in Cold Weather

Our furry, doggo friends are an integral part of the family. And as the leader of the pack, Pet Parents must ensure that their dog is prepared to endure the rigours of a long, Canadian winter. Your dog is counting on you to keep them safe in cold weather.

A solid coat of fur is the first line of defence against cold weather, but this alone is not enough to protect dogs from the elements. They – much like people – have varying degrees of tolerance when it comes to temperature extremes. Even the hardiest breeds are susceptible to hypothermia and frostbite.

How Cold Is Too Cold For My Dog?

Know your dog’s limitations

Just like people, dogs have different levels of cold tolerance. How cold is too cold for your dog is knowledge gained over time. Cold tolerance varies from pet to pet based on their activity level, coat, body fat stores and overall health.

Things to consider:

  • Arthritic and elderly dogs may have more difficulty walking on snow and ice and may be more prone to slipping and falling.
  • Dogs with longer hair tend to be more tolerant of cold temperatures, but are still at risk over time. Conversely, short-haired pets have less protection and may be more susceptible to hyperthermia.
  • Short-legged dogs tend to feel chills earlier because their torsos are more likely to come into contact with snow-covered ground.
  • Dogs that suffer from underlying medical conditions – such as diabetes, heart and kidney disease or hormonal imbalances – may have more difficulty regulating body temperature. This can lead to problems at temperature extremes.

Given these factors, be aware of your pet’s tolerance for cold weather and adjust accordingly. A good rule of thumb is if it’s too cold for you, it’s likely too cold for your dog.

Still unsure about how cold is too cold?

Stay inside.

How Can I Keep My Dog Safe in Cold Weather?

1. Protect Your Dog from Common Winter Chemicals

Antifreeze is chemical commonly used in winter is a lethal poison for dogs. And cats, rabbits, squirrels and any number of other animals, for that matter. If you’re replacing coolant or antifreeze in your garage or driveway, make sure to thoroughly clean up any spills without delay. Consult your vet immediately if your dog ingests even a small amount – a seemingly insignificant amount can be fatal. Not sure if your dog has ingested antifreeze?

The following severe symptoms require immediate medical care:

  • Unsteady or uncoordinated movement
  • Nausea, vomiting and/or diarrhea
  • Rapid heartbeat and weakness
  • Seizures and convulsions
  • Coma, unresponsiveness

Road salt and de-icers are frequently used on sidewalks to keep them clear of ice. These, too, are generally chemical-based and can easily burn a dog’s pads. During walks, your dog’s paws, legs and belly may attract de-icers, antifreeze or other chemicals that could be toxic. Inspect your dog’s paws after a walk outside and wipe them with a warm, damp towel, if necessary. Shorter dogs may also need their bellies wiped down.

2. Feeding an Appetite in Cold Weather

Exercise during the cold, winter months is often limited. Snowstorms, freezing temperatures and Pet Parent motivation all play a role in staying inside. Hibernation-mode is a thing in Canada.  

Your dog is likely to consume more food during the winter months because extra calories are required to generate sufficient body heat and energy to keep them warm. Because of this, it’s tempting to increase your dog’s caloric intake or allowing excess snacking during this time of year.

This is a mistake.

Extra weight can lead to joint or respiratory problems, and may cause underlying medical issues – such as arthritis – to become worse.

If your feel the need to add extra calories to your dogs diet, our veterinarians can provide expert guidance based on your dog’s breed, age and health history.

3. Make a Fashion Statement While Protecting Your Dog

Dogs at higher risk of hypothermia – young, old, ill, thin, or short-haired dogs – may need to wear a sweater to protect them from extreme temperatures. For small dogs in particular, sweaters are an important addition to their wardrobe during the cold weather months. Why? Small dogs have a greater body surface area to body weight ratio.

Sometimes, we see dogs wearing booties and think it looks absolutely absurd. From a practicality standpoint, booties are much more than a fashion statement – they can help dogs with traction on snow or ice, protect their paws from extreme cold and shield paw pads from getting cut on ice.

4. Automobiles Can Act Like a Freezer

During the cold, winter months, your automobile can act like a freezer. Hot cars are a well-known threat to dogs, but subzero cars also pose a substantial risk to your pet’s health. A car parked outside in the extreme cold can turn into freezer in short order.

Pets who are young, old, or ill are particularly at risk for becoming hypothermic and should never be left in cold cars, even if your think you’ll be back in a moments notice.

How can I tell if my dog is too cold?

What are the signs that my dog has hypothermia?

Dogs have a high tolerance for the cold – much more than humans. Don’t they? Given their thick, shiny coat of fur, it’s a natural assumption. However, for most breeds, it’s just not the case. Pets are vulnerable to hypothermia and frostbite just like their pet parents and it’s our responsibility to recognize it.

It’s easy to infer that higher risk pets include the young or old, those with little body fat – hello Greyhounds! – and those with medical conditions that are exacerbated in cold conditions. Hypothyroidism? Check.

Given the puppy boom of 2020, it is imperative for new dog owners to take every precaution necessary to protect their new family member as they experience their first winter.

Hypothermia Symptoms for Dogs:

  • Intense shivering.
  • Lethargic behaviour – stops moving or slows down unexpectedly.
  • Slow or shallow breathing patterns, or a slower heart rate.
  • Pallid gums underneath their lips.
  • Excessive whining; appears restless or anxious.

What to do if you suspect your dog has hypothermia

First things first: immediately bring your pet indoors, put them in a warm, dry spot and wrap in warm blankets from the dryer. It only takes a few minutes to heat them up. While you wait, take the opportunity to dry off your pet using a towel or a hair dryer on a low setting. Pets should be warmed up slowly, as they can be easily burned!

Some pet parents resort to hot water bottles, although this comes with risk if they are too hot or not applied properly. They should never be used without being wrapped in a towel. Even then, precaution is a must. If you feel this step in necessary, place the towel-wrapped bottles against the groin or by the armpits where there’s less fur.

If you believe your pet is suffering from hypothermia or frostbite, contact our clinic immediately.

Talk to Our Veterinarians About Cold Weather Protection For Your Dog

Have you considered enrolling in our Cabbagetown Care Wellness Program? There’s no better way to keep tabs on your dog’s immediate needs for the winter months ahead.

If not, we recommend our veterinarians examine your pet once a year – at least. Having your dog checked at our clinic can help ensure that problems don’t worsen when the temperature dips. This is especially true in colder climates, such as Toronto. Being aware of your dog’s risk factors will ensure that you and your dog are prepared for cold months ahead.

Meet the Team

Professional, attentive and dedicated to your pet.

Veterinary Services

Helping your pet live a longer, happier and healthier life.

Location and Hours

Modern and efficient in a cozy, friendly environment.

Decoding Your Cat

By Pet Behaviour

Feline Communication – Cracking the Mysterious Cat Code.

30 second summary:
  • Meowing is a unique form of communication that cats use almost exclusively for human-directed communication.
  • Purring occurs at a frequency between 25-140 Hertz. This particular frequency range has been shown to stimulate healing and improve bone density.
  • Cat Chatter: Chattering is a sound a cat creates while watching chipmunks, squirrels, birds or other prey animals.
  • Posture tells us almost everything we need to know about a cat’s emotional state: from exuding complete confidence to abject fear and submission.
  • Hiding pain is believed to be an evolutionary holdover from pre-domestication days, where illness or injury is an invitation for would-be predators.

Many – if not all – cat parents have stared longingly into their cat’s eyes for some kind – any kind – of understanding of what’s going on inside their cat’s cranium. Trying to determine exactly what makes a cat ‘tick’ is a fool’s errand, but human efforts continue unabated.

For many cat lovers – and a few haters – felines are a fascinating psychological study in frustration. Unlike their canine counterparts, they don’t bend easily to our will and harbour a well-deserved reputation as enigmatic, solitary and impulsive animals.

Fortunately, animal behaviourists have dedicated years(!) of research trying to decode how cats communicate. Great strides have been made in this beguiling area. Many specific feline behaviours have been decrypted to help us understand their different states of mind.

5 Ways Felines Communicate Verbally

Cats use sounds to express emotions and sentiment. Meowing, hissing, purring, yowls and more are all included in the feline collection of vocalizations. Depending on the context, each has it’s own distinctive meaning.

Oddly, domesticated cats have learned to meow at humans, but not at each other. Generally speaking, only mother cats and their kittens communicate through meowing. Is this is an indication that cats see their owners as kittens/possessions? Some scientists think so…HA!

1. Meowing

Meowing is one of the unique forms of communication that cats use exclusively for human-directed communication. With the exception of hungry kittens, cats do not meow to other cats.


Cats have learned that they cannot communicate with us the way they do with other cats, so they vocalize using meows. They have evolved more refined, non-verbal ways to communicate with each other.

Meowing can occur in an assortment of pitches, volumes and cadences. It’s important that we understand what our cat is trying to tell us, especially when it comes to pain or discomfort.

  • “Hello” Meow: This is generally a quick or short meow. Cat hasn’t seen you in a while? This is your cat’s greeting before the more important meows happen.
  • “Excitement” Meow(s): After a long-ish absence, you may get you the multiple meow treatment. An enthusiastic greeting to show you gratitude for re-entering their life. This is the most short-lived meow in the feline kingdom.
  • “Notice Me!” Meow: This is a mid-pitch, pleading meow. Your cat desires something – usually food or attention.
  • “Demand” Meow: Not necessarily loud, but certainly drawn out – bordering on grouchy. Your cat is demanding some type of action. Again, usually food or attention.
  • Bad Human – You’ve Crossed Me” Meow: This is a typically a meandering low-pitched meow, bordering on growling. This is your cat being grumpy about something you have done wrong.
  • I’m Really Mad / I’m in Pain” Meow: This is THE attention-getter, as it’s a high-frequency, bellowing meow. Your feline friend is annoyed or in pain. If you’ve ever stepped on your cats tail, you KNOW the sound.
2. Purring: Healing Power

This complex vocalization is one of the enduring mysteries in veterinary science. Although most people associate purring with happiness, cats also purr when they’re injured, anxious, or hungry.

When the muscles of the larynx spasm, purring occurs with each inhalation and exhalation. This creates a comforting sound with a frequency between 25-150 Hertz. This particular frequency range has been shown to stimulate healing and improve bone density. It’s not hard to imagine that purring may signify an effective way for cats to keep calm and stay at ease when in discomfort.

3. Growling, Spitting, Hissing and Yowling

When a cat is afraid, they growl and hiss to communicate to other cats that they should stay away. If the other cat doesn’t back off, they may intensify their vocalization to a snarl or spit prior to an attack.

Cats howl (or yowl) when in pain or distress. This is expressed as a long, drawn out meow. You know it when you hear it! Cats displaying this behaviour are typically highly agitated and may act out aggressively or need immediate medical attention. Yowling is also a common mating behaviour when a female cat is in heat.

4. Chirping

When mother cats interact with their kittens, you may hear a melodic, trill-like sound – this chirping vocalization is used to summon attention – a way for mom to get the immediate attention of her kittens. Crafty cats also use it to get their human slaves to follow them to an empty food dish in lieu of a “Demand” meow (see above)

5. Chattering

Chattering is a sequence of staccato sounds created while watching chipmunks, squirrels, birds or other prey animals.

Although the science is inconclusive, there are a couple of theories behind this behaviour. Some animal behaviourists believe it’s simply a frustration response, while some speculate it’s meant to imitate the call of prey species – a vocalized diversion designed to confuse prey, just long enough for an ambush. At the very least, it’s fun to watch.

5 Non-Verbal Feline Communication Methods

If one looks closely enough, a felines posture can demonstrate an entire range of emotion: from exuding complete confidence to abject fear and submission.

1. My Domain, Back Off: Chemical Signals and Marking

Cats are territorial. The scents left behind are designed to send dominant messages to all aspiring trespassers – back off! When cats rub against each other or things, pheromones – oils from scent glands – remain behind to mark their neighbourhood boundary.

In more extreme cases, cats will use urine and feces-marking to leave messages for wannabe interlopers. This can often be seen when a new pet is introduced to a household with an existing cat.

2. Windows to the Soul: Cat’s Eyes

Cats eyes give you many clues to their state of mind. A rush of adrenaline will dilate pupils indicating a cat that is excited, nervous or cautious. Don’t worry about “death” stares – a cat that glares at a person or object is indicating interest. But if your cat is staring at another cat without blinking, that is a sign of dominance or aggression. A relaxed, lazy blink is a sign of affection and trust meaning a cat feels comfortable enough to let you out of their sight momentarily.

3. Attitude Adjustment: Ear Position

Ears pointing forward show alertness and express interest. Ears turned up and to the side happen when a cat is content. Ears that are to the sides, swivelling backward and/or flattened, indicate irritation or fear. And if the ears are completely flat against her head, beware! That’s a fighting posture.

4. The Mood Meter: Tail Position

The position and motion of the tail have specific meanings and is one of the most consistent ways to assess a feline’s emotional state.

Happy and Relaxed Tails: Cats holding her tail upright and relaxed indicate they want to be approached – interaction is welcome. A tail wrapped around the side slowly is a cat in a loving mood.

Mad and Anxious Tails: A tail thrashing back and forth could be a sign of play or, most likely, frustration – usually a signal to keep your distance. This can be a tough one to decode. A stiff tail can indicate doubt, while a tucked tail signifies submission or fear. If a cat’s tail is puffed up, it’s an attempt to look larger and intimidating – ready for a fight.

5. Show Me Love: Belly Exposure.

A cat displaying the belly is a trusting behaviour. This puts a cat in a vulnerable position that exposes the abdomen while making it more difficult to run away – a risky proposition in the wild. Cats that love belly rubs are asking for a little love and attention – until they’re not!

Pain Indicators All Cat Parents Should Know

Cats are inclined to hide their pain, making it difficult for pet parents to recognize discomfort or underlying illness. This can delay veterinary care when they need it most.

Why do cats hide their pain?

It is believed to be an evolutionary holdover from their pre-domestication days, where illness or injury is an enticing invitation for would-be predators. This makes sense, as hiding vulnerability for survival is not uncommon in the animal kingdom.

Signs your cat is in distress or pain:

  • Loss of interest in people, pets or activities
  • Not grooming or excessive grooming in one area
  • Hiding (very common)
  • Purring, excessive meowing or uncommon vocalizations
  • Edginess or aggression
  • Business activities beyond the litter box

It’s important to schedule a visit with our veterinarians any time your cat appears to be in pain, or you believe them to be – you can use our Pet Health Checker as a starting point. We can determine whether changes in behaviour are due to pain or illness. Only then can the underlying cause be treated.

Meet the Team

Professional, attentive and dedicated to your pet.

Veterinary Services

Helping your pet live a longer, happier and healthier life.

Location and Hours

Modern and efficient in a cozy, friendly environment.